Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.
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Data is at the basis of all the sophisticated marketing tactics you can think of: whether it’s analytics, personalization, campaign operations, performance measurement, or journey orchestration. …
More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…
Marketing ops is here to stay. Nearly 50% of marketers surveyed have a marketing operations leader on at least one team. In this episode of Marketing…
There are over 12 million people on LinkedIn whose job titles specify “marketing operations.” Compared to well-known job titles like “digital marketing” (12.5 million) or “online…
In this episode of Marketing Ops Now, Scott Brinker and Frans Riemersma discuss how the marketing ops team “makes marketing happen” for the organization.
When you’re selecting solutions or managing an entire martech stack, there’s often a concern about having too many solutions in place. Your first instinct might be…
A good playbook is the oil of a lean and mean marketing machine. Marketing staff use it as a source of truth that explains key concepts,…
Agile marketing is an incremental, iterative, test-and-learn process. It originates from agile software development. Why are some agile teams more successful than others? What are the…
Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech—from 150 solutions in 2011 to well over 8,000 solutions in…
In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops. Truth be told:…
Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker,…
What’s new in the ever-changing martech landscape? In this podcast with Scott Brinker, we discuss which martech trends are picking up steam, which are slowing down,…
The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and…
The concept of “marketing ops” is on everyone’s radar, but what is it exactly? Sometimes it seems like amoeba with a constantly shifting shape. In this…
In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and…
What will the role of the CMO look like in 2022? In this podcast, Scott Brinker predicts what will stay the same, what will change, and…
What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic…
What are some of the best-kept secrets to successful agile marketing implementation? Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a…