The Rising Role of The Marketing Chief of Staff

No executive role has seen more change and growth in responsibility than the Chief Marketing Officer (CMO). Managing the brand, growth agenda and the customer experience can be daunting. CMOs need support—like never before.

These expanded responsibilities have given rise to the new role of Marketing Chief of Staff (CoS).

Why are companies like Pepsi, Cisco, and LinkedIn employing this new role? The Marketing Chief of Staff bridges the gap between strategy and execution, forming the “connective tissue” between the office of the CMO and cross-departmental go-to-market teams.

Is your organization ready for the Marketing Chief of Staff role?

Watch our on-demand webinar for a discussion with three Marketing Chiefs of Staff as they share their unique journeys of how they ended up in this role, and how they make an impact within their respective organizations.

Key takeaways:

• Key responsibilities of a Marketing Chief of Staff and how does this change the dynamics and processes for a marketing team
• How their CMOs and organizations are benefitting from having a Marketing Chief of Staff on their teams
• How do you transition into a Marketing Chief of Staff role and other words of wisdom