Reckitt’s Formula for
Smarter Marketing Spend

A $700 million marketing budget can do a lot. But only if every dollar is tracked, optimized, and put to work in the right place. 

Reckitt needed better financial visibility and control to run marketing like a business. So, they made a change.  

Join Pablo Gonzalez, Finance Manager, US Marketing Governance at Reckitt, for an inside look at how they’ve transformed their approach to marketing budget management. Learn how Reckitt taps into real-time data to make faster investment decisions, reallocate funds from underperforming programs to high-impact initiatives, and eliminate hours of manual reporting.  

We’ll discuss how to: 

• Make every dollar count. See how Reckitt uses real-time insights to reallocate dollars to smarter marketing investments. 

• Save time where it matters. Learn how an ERP integration cuts 80+ hours each month from reporting and reconciliation. 

• Be ready for anything. Discover how Uptempo helps Reckitt ensure financial accuracy and compliance for audits. 

Who should attend: This session is for finance leaders, FP&A, and marketers who need better visibility into marketing spend and its impact.