CMO x CFO

The relationship between marketing and finance can feel like a battle for budget—one marketers often feel like they’re on the losing end of.

With every marketing team feeling the pinch of market conditions this year, there’s never been a more critical time to get on the same page with finance. How do we begin to build a relationship that creates transparency and fosters alignment?

Uptempo CMO Jim Williams, and KPMG Marketing Consulting Managing Director, Bret Sanford-Chung discuss how to:

• Understand your counterparts in marketing and finance and what drives their perspective on achieving success

• Rework business processes and operational challenges

• Eliminate the marketing-finance language barrier that creates roadblocks in planning and reporting

• Learn a new operational approach to marketing that creates alignment and visibility between marketing and finance