How Allocadia Improved Marketing Conversations and Decisions at Cloudera

Name: How Uptempo Improved Marketing at Cloudera
Uploaded: 2020-06-01T20:00:00+00:00
Description: Gina Reese, Senior Marketing Operations Manager at Hortonworks, talks about how her team uses Allocadia to allocate budget at a campaign level.

Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

See Also:

Gina’s advice to marketers on how they can #RunMarketingBetter
Cloudera Case Study
Gina’s colleague Carey Rutigliano, on marketing budgets from a Finance perspective

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How Allocadia Improved Marketing Conversations and Decisions at Cloudera

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