Enterprise marketing planning software
Get to market and hit your goals faster
When CMOs can’t prove their impact, marketing comes under fire for failing to deliver. Uptempo’s enterprise marketing planning platform gives teams the visibility and insights they need to craft smarter strategies, optimize spend, and drive maximum impact and ROI.
Uptempo Plan and Spend
Planning campaigns in budget spreadsheets leads to poor collaboration, misaligned goals and limited spend visibility. The result is plummeting ROI and team credibility.
Uptempo helps marketers make smarter decisions by separating activity plans from budgets. This enables teams to easily track working versus non-working investments and demand versus content to see how dollars are impacting growth.
Plan with confidence
Plan with clarity
Get visibility and context for all marketing plans and budgets.
Maximize ROI
See which marketing investments generate the best ROI.
Boost efficiency
Increase efficiency and maximize profitability of marketing spend.
Align with goals
Align marketing efforts to business objectives.
Unite the team
Improve team collaboration & efficiency.
Move faster
Accelerate planning and execution timelines.
Marketing campaign planning
Keep teams aligned and on track to meet targets with a single marketing plan that connects activities to business objectives. Collaboratively build activity calendars, predict performance, estimate costs, and pivot in real-time to maximize effectiveness and ROI.
Campaign planning
One marketing calendar.
Zero surprises.
Save time, collaborate better, and optimize plans. Uptempo keeps your marketing team aligned with a shared calendar showing every campaign and activity. Filter views by type, audience, stage, or product and easily share with stakeholders.
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Predictive planning
Predict. Optimize.
Then execute.
With Uptempo, marketers can visualize campaign impact as part of the planning process. Each planned activity includes a predictive model to demonstrate sales impact. These can be rolled up to show how campaigns contribute to revenue performance, before any dollars are spent.
Take a TourStrategic planning
Keep plans aligned to company goals
Bridge the gap between marketing strategy and business objectives. Uptempo Plan’s flexible hierarches enable marketers to cascade campaigns, programs and activities from company goals to keep teams aligned and avoid plan drift. Now everybody sees how marketing supports business objectives, improving effectiveness and collaboration.
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Cost estimates
Eliminate guesstimates.
Uptempo simplifies planning by comparing and aligning top-down budgets with bottom-up cost estimates, improving visibility and decision-making to ensure activities are properly funded.
Take a TourTop brands use Uptempo
180,000 global coworkers connected with a single marketing calendar
“Uptempo brings the planning for all commercial activities to one place. Our teams have a better overview of what’s happening on a market level and at the store level.”
Marcel Duy,
Product Director – Digital Business Planning, IKEA
300 hours of manual work saved
“People in every market would send you their version of truth. Siloed processes, inconsistent messaging, and inconsistent data. With Uptempo, we’ve eliminated 300 hours of manual work by having everything in one place and linked together in the tool. It’s been amazing.”
Mindy Smith,
Global Brand Strategy and Marketing Performance Manager at Shell.
Marketing financial planning
Consolidate marketing budgets, investment plans, and spend analytics on a single platform that connects dollars to objectives. With automated reconciliation and budget approvals, marketers can instantly see how actuals measure up against planned spend and reallocate resources to optimize performance.
Uptempo bridges the divide between marketing and finance by providing a single platform with
multiple views of marketing spend
Budget management
Make every dollar count. Count every dollar
Improve forecast accuracy and eliminate over or underspending with full budget visibility. Uptempo gives marketing leaders a single, integrated view of the budget across multiple investment plans to rapidly reallocate spend to maximize market opportunities.
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Investment planning
Spend smarter
Uptempo gives marketers a flexible workspace to prioritize and allocate their budget into investment plans. Optimize spend, tie investments to marketing strategy and quickly shift dollars to maximize ROI.
Take a TourSpend management
Ditch the spreadsheets
Uptempo automates budget reconciliation to help marketers stay on top of their spend and focus on what matters: hitting targets. Uptempo integrates with financial applications/ERP to compare forecasts to spend actuals so every team member knows exactly how much they have to work with. No spreadsheets, formula errors or late nights trying to reconcile spend.
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Campaign spend visibility
Even after completing the tortuous work of reclassifying actuals from finance into an accurate view of marketing mix, teams often lack the ability to roll it up to campaign-level spend. Uptempo deliver real-time spend analytics by campaign, channel, audience, and region, helping teams spot gaps, shift dollars, and maximize impact.
Spend analytics
Guide future investments
Uptempo delivers powerful spend insights with detailed reports and dashboards. Analyze spend by product, audience, region, or journey stage to unlock opportunities and make smarter decisions that drive growth.
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