Chloe Washington, HubSpot
Frans Riemersma
Founder, MartechTribe Lecturer, Nyenrode Business University
Jim Williams
Chief Marketing Officer, Uptempo
An event exclusively for marketing operations leaders where everyone is a panelist with their video and audio turned on.
Topic: Can you prove the value of marketing operations?
Special Guests: Odd Morten Sørensen, Growth Hacker at NTE (Norwegian energy company)
Moderators
Chief Marketing Officer Uptempo
Proving the value of operations can be difficult due to various reasons, such as multiple factors contributing to business success, long-term effects, defining metrics, data quality, lack of alignment between marketing and sales, and difficulty in proving causation.
The complexity of measuring the impact of marketing operations can make it challenging to prove their value in a concrete and measurable way. However, it’s still important to try to quantify the impact of marketing operations to improve the effectiveness of marketing strategies and demonstrate the value of marketing to other stakeholders in the organization.
Here are some key questions marketing this discussion will tackle:
These sessions are only for marketing operations professionals; all registrants will be reviewed and approved to attend.
Join us to ask questions, share knowledge, and meet other marketing operations professionals.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.
Here’s how we’ll break down the hour:
Sponsored By
Uptempo delivers marketing business acceleration to organizations, a new operating model that gives CMOs clarity on the financial and business impact of their marketing efforts.
Uptempo does this with marketing operations software that integrates planning, financial, work, and performance management, so teams can plan better, pivot faster, spend smarter, and execute with confidence.
Speaker
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.