How Hitachi Vantara Tracks Return on Intent with Uptempo

What I inherited was a set of spreadsheets, and a process that relied on asking people what they were going to plan for the next twelve months, which was not reasonable… our planning process is very different now.

Jeremie Audran, former Director of Global Marketing Operations at Hitachi Vantara

Jeremie Audran, former Director of Global Marketing Operations at Hitachi Vantara, talks about how Uptempo helped completely revamp their planning process and accurately measure return on intent to make plans and budgets even more strategic.

Want to learn more about Hitachi Vantara’s story? Check out these stories:

How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Vantara
Hitachi Vantara: Quality Data Leads to Quality ROI