The role of marketing operations is evolving

Our vision . . . a love story

Love and confidence are woven into our mission as a company. Our goal is for marketers to lead with confidence and love their jobs.

But it’s hard to be confident when your decisions are based on data you don’t trust. Data that has been locked up in spreadsheets, PowerPoints, and emails. It’s hard to love the tedious work of reconciling budgets, plans, and projects in tools that, frankly, weren’t built for marketing. Certainly not today’s marketing. Where markets change at internet speed. Where data points exponentially increase. Where customers expect more, now.

Sure, you have martech. Lots of it. (Perhaps too much?) But none of those tools help you run marketing in the age of accountability.

Every major function of the modern enterprise has a system of record that the department runs on. CRM. ERP. SCM. Where is marketing’s workbench? We’re changing all that with a new operating model for marketing called marketing business acceleration. This allows CMOs to run their departments the way great CEOs run their companies: managing and maximizing talent, time, and money more effectively than ever before.